You want to generate leads and make mores sales because you know you can help people. The one thing you need to know is that marketing is different now. People are distracted. They’re bombarded with hundreds or even thousands of marketing messages a day, and if your message doesn’t stick out, it might as well not exist.
Podcasting is one of the best, if not the best, form of content marketing there is today. I want to help you get your story heard. Before we dive further into the wonderful world of podcasting, I wanted to share some of my own story with you, including how (and why) I made the jump from working with some of the greatest recording artists to helping podcasters grow their businesses.
In this episode, I share:
- About the time I got to sit in the orchestra pit during Miss Saigon in New York City when I was 13 and how that sparked my interest in music
- How I spent close to 25 years in one career, working with (and studying) the greatest recording artists and later finding my true passion
- One very specific event that changed my focus (and life), thus opening a new world to me, one where helping people that could not help themselves became my mission
- My journey of growth and transformation, and how that led me to podcast production
