Be the firm that comes up when someone searches their problem at 11pm.
30 minutes. A focused conversation about your firm and your goals.
Most law firm SEO works like this: an agency pulls a keyword list, assigns articles to a writer who has never practised law, and publishes them under your name. They sometimes rank. They rarely convert, because a prospect who reads one learns nothing about you that they couldn't have learned from any other firm's version of the same article.
Ours runs the other direction. Before you record, we research what people in your market are searching for and build a topic list from it. You talk about those topics for an hour. The article comes out of what you said.
The result ranks for the same reasons any good page ranks, and it converts for a reason most of them can't: it sounds like a specific attorney thinking out loud.
Twelve topics over twelve months, chosen from keyword and competitive research in your market and your practice areas. These become your recording agenda, not a separate content calendar you have to service.
This is the part that makes the whole system work. Search research decides what you talk about, so you are never producing content and then hoping it ranks.
Schema markup so search engines can read what your pages are. Site structure, internal linking, page speed, metadata and the technical issues that hold a site back. Where your current site has structural problems we can't fix in place, you'll get a written recommendation rather than a surprise.
Kept current, posted to regularly, and optimised for local search. For most firms this is the highest-value and most neglected asset they own. Someone searching your practice area plus your city sees the map results before they see anything else.
Review requests sent to clients at the right point in the matter, monitoring and alerts when new reviews land so you can respond quickly, and your best reviews surfaced across your platforms.
Leads and form fills, the things that turn into clients, not impressions and keyword positions. Including the months they're flat. A report that only ever goes up isn't a report.
It can't work in three months. Search results move on a timescale of quarters, and anyone who promises otherwise is either buying traffic or counting something that isn't traffic. The firms who win at this are the ones still publishing in month eighteen, which is the entire reason our system is built around one hour a month rather than something more ambitious you'd abandon by March.
Book a free 30-minute discovery call with our team. We’ll look at what your firm is doing now, and tell you honestly whether this is a fit — including if it isn’t.
30 minutes · A focused conversation about your firm and your goals
