INSIGHTS & IDEAS

Executives and Leaders Should Be Podcasting. Here’s Why.

Danny Ozment - 1

Recently on my podcast I did a series on why executives and leaders should be podcasting.

In episode 040 I talk about giving your company, your brand a face. It’s important for companies to give themselves a “face” consumers can know, like and trust by humanizing their brand with their top executives. Podcasting can offer that humanizing experience, giving the top executives a place to share a ton of content and become a valuable resource in the industry. In episode 041, I cover how that humanizing effect can also allow the executive to connect with current and future employees. And finally in episode 042, I show executives how a podcast can be a launchpad for leaving the c-suite and starting their own consulting or speaking business.

Here are those episodes. Each is less than 10 minutes long.

Keep exploring.

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How to Turn One Podcast Episode into Weeks of Law Firm Marketing Content

By Danny Ozment, Founder of Emerald City Productions | Full-Service Digital Marketing for Law Firms 🔑 Key Takeaways One podcast episode is the raw material for
podcasting microphone

Why Podcasting Is the Most Powerful Marketing Tool Available to Law Firms Today

By Danny Ozment, Founder of Emerald City Productions | Full-Service Digital Marketing for Law Firms 🔑 Key Takeaways Podcasting gives law firms something no other medium
bills hanging from a clothes line

How to Define Your Ideal Client and Niche as a Law Firm — Before You Spend Another Dollar on Marketing

By Danny Ozment, Founder of Emerald City Productions | Full-Service Digital Marketing for Law Firms 🔑 Key Takeaways Trying to market to everyone produces content that
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